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Program iCE Amsterdam – Enterprise & Applications conference
Monday 7 March 2011
10.30 – 10.45
Opening
The Level Playing Field, the Flow and the Development
Daniel will identify uncertainties and driving forces, effecting the Mobile Revolution for enterprises and organisations in Europe over the coming years.
Daniel Erasmus , Founder of the DTN Network
Daniel is a visiting professor at Ashridge Business School and a fellow of the Rotterdam School of Management where he works with executive education and teaches MBA courses on scenarios and strategies, organisational design and entrepreneurship. As a consultant and facilitator Daniel has worked with a range of private and public sector clients including Nokia, Rabobank, Rotterdam, Rijksgebouwendienst, Schlumberger, Telenor, Vodafone, etc. He is also founder of the DTN network.
10.45 – 11.00
Mobile first - web second? Addressing the barriers to adopting
mobile strategies
Today, many of us explore a strategy of 'mobile first - web second'. Provocative as this may sound, in a post iPhone and Android world, we accept that Mobile will be a key platform going forward. Yet, many challenges remain. Fragmentation is one challenge but there are many more including monetization, context, brand experience. The platforms are evolving fast including the Web but also other ecosystems are crystallising. The challenge is to leverage the ecosystems now to gain competitive advantage instead of waiting for everything to be in place. This keynote will explore the roadmap and challenges in choosing mobile strategies.
Ajit Jaokar, CEO Futuretext - OpenGardens
Ajit Jaokar is the founder of the London based publishing and research company Futuretext focussed on emerging Web and Mobile technologies. His thinking is widely followed in the industry and his blog, The OpenGardensBlog, was recently rated a top 20 wireless blogworldwide and he is best known for his books Mobile Web 2.0, Social Media Marketing, Open Mobile and Beyond Web 2.0 - Web 3.0 and the Internet of Things.
11.00 – 11.20
Introduction of the Windows WP7 platform
Microsoft wants to break the stranglehold that Apple and Google Android have on the current smartphone market. This session explains Microsoft’s strategy, the operating system and its features and perks.
Maarten Sonneveld, Microsoft
Since March 2007 Maarten is the Business Group Lead Mobile Communications in the Netherlands. He is responsible for the revenue of the Mobile Communications Business in The Netherlands in both business and consumer segment. And leading the business group team and representing Mobility as a theme and the Windows Mobile Platform in particular.
He is spokesperson for Windows Mobile and the broader mobility theme of Microsoft.
Maarten joined Microsoft in 2005 and started as Enterprise Mobility Solutions Specialist. Where he was responsible for the selling of the Windows Mobile platform to Enterprise Customers in The Netherlands and Belgium. And engaging and managing partnerships with OEM’s, Mobile Operators, System Integrators, Solutions Providers and VAR’s in order to offer Windows Mobile based solutions.
Maarten has an extensive telecom related background, since he worked for British Telecom and O2 The Netherlands.
Maarten holds a bachelor's degree in sales and marketing from the Hotelschool Den
Haag, Institute for Business Administration.
11.20 – 11.40
Managing mobile technology within enterprises
This session will tackle issues around how you manage mobility technology, costs, applications, and the rest of the capability. Mobility is tough for an enterprise to get its arms around because it's not an IT issue or telecom, or procurement, or HR, or legal issue--it's all of these. And it's also complicated by the fact that it's the quintessential "consumerized" IT capability.
Alex Bausch, CEO Veliq, MobiDM
After his graduation at the University of San Diego (BA Computer Science, Business) Alex became an enterpreneur gaining a broad experience in all aspects of sales and new business development in Europe and the Middle East (CEO Bausch Datacom, Business Development Director Computer Associates, VP Business Development Punch Telematix). He has direct experience with information security, SaaS services and enterprise mobility. Now CEO of MobiDM, a Netherlands-based mobile software development company.
11.40 – 12.00
Coffee Break
12.00 – 12.20
Designing Mobile experiences
What to consider when designing mobile experiences.
Jerry Lieveld, Founder and managing director Mobtzu
Jerry is committed to the revolution in digital and mobile but is pragmatic and understands the whole spectrum of media, channel choices and user centric design. Experienced in mobile, digital marketing, digital media, technology, design and user experience make him well positioned to help organisations with their end-to-end mobile challenges and strategies. Jerry founded Mobtzu in 2010 and became part of The valley.
12.20 – 12.40
Mobile Trends: your Opportunity for Innovation
Learn how billions app downloads have changed everything and what it means for the future. The next inflection points in mobile are emerging. Do you want to see the tsunami at six inches high or after it's too late?
Joe Pezzillo, founder and CEO PushIO
Joe worked at Apple's eWorld in the R&D lab in Boulder. After eWorld, he did a variety of consulting projects with folks he worked with there, then started a dot-com doing Internet Radio in mid-1996 which rode the wave until early 2001 when the bubble burst. In addition to a handful of startups he has been involved in over the last few years, he has been shipping a MacOS X based web mining software product since 2003 that's used by high-end financial and government information publishers on four continents, and has recently rediscovered the joy of programming thanks to the iPhone. His latest venture is focused on providing picks & shovels for the iPhone and broader mobile/smartphone gold rush
12.40 – 13.15
Latest Releases
What’s hot and what’s not? This session gives attendees the inside scoop on new app releases – from consumer apps to enterprise apps. We have selected the most promising releases produced by companies or individuals.
13.00 – 14.00
Lunch
14.00 – 17.00 – parallel session I
Enterprise Mobility Boot Camp
Moderator Philippe Winthrop, Boston, MA , US
Produced by the Enterprise Mobility Foundation and iCE Amsterdam
Our objective with the Enterprise Mobility Boot Camp is to educate and inform business professionals of the latest wireless advancements available to them today. Working with The EMF, we have assembled a program to give them the tactical tools to build a comprehensive mobility strategy. End users will be able to connect with their peers, as well as analysts and mobility vendors to learn how to create and optimize their mobility strategy and further accelerate their business’ velocity.
14.00 – 17.00 – parallel session II
Workshop Mobile Web and Mobile Apps – Synergies and Strategies
Moderator Ajit Jaokar, London, UK
Produced by Futuretext and iCE Amsterdam
Mobile First, Web Second – sounds like a provocative statement, but one of the best known Venture Capitalists in the world, Fred Wilson (who has investments in Twitter, FourSquare and Zynga), blogged about this vision.
Even a few years ago, that vision would be silly, but the iPhone, Android and other platforms have changed the landscape forever. We are all accessing the web from our mobile devices. Businesses and enterprises need to adapt to that vision else they risk being out of touch with society
However, with a proliferation of new platforms and devices, the mobile ecosystem appears increasingly more fragmented.
This workshop will provide practical insights on strategies which can be adopted to profit from Mobile Web and Mobile apps
14.00 – 17.00 – parallel session III
CIO Strategy Summit
Moderator Paul Piebenga, former CIO Achmea
Produced by CIOnet and iCE Amsterdam
Invitation-only strategic sessions for CIOs and IT-Directors.
Tuesday 8 March 2011
10.30 – 10.40
Opening and Summary of Day 1
Daniel Erasmus
Daniel is a visiting professor at Ashridge Business School and a fellow of the Rotterdam School of Management where he works with executive education and teaches MBA courses on scenarios and strategies, organisational design and entrepreneurship. As a consultant and facilitator Daniel has worked with a range of private and public sector clients including Nokia, Rabobank, Rotterdam, Rijksgebouwendienst, Schlumberger, Telenor, Vodafone, etc. He is also founder of the DTN network.
10.40 – 11.00
Market Your App Through Social Media
Marketing your app is usually a second thought to most developers and designers, but it takes a community of people to market an app using social media. As a co-creator of Twitter, and author of the upcoming book “140 Characters: A Style Guide for the Short Form“, Dom Sagolla will describe a unique approach to marketing software.
Dom Sagolla, founder and CEO of DollarApp
Dom Sagolla helped create Twitter in 2006, and shipped his first book, 140 CHARACTERS: Style Guide for Short Form, in October of 2009. We don't need Hemingway to show us (though he did) the incredible impact that well-written short sentences can have. In the digital age, it has become increasingly important - crucial, even - to harness the power of the short form (evidenced by Facebook, Twitter, LinkedIn, MySpace, etc.).
Dominic Sagolla's 140 CHARACTERS: Style Guide for Short Form aims to do for the short form what Strunk & White’s The Elements of Style did for good writing on paper; via lessons in grammar and composition, but also discussing the importance of simplicity, honesty, and humor.
Dominic, a graduate of Swarthmore and Harvard, worked as a developmental engineer at Odeo when it became Twitter in 2006, and was involved in its initial stages of development. He is an engineer with AdobeAir, the founder of DollarApp, an iPhone application development company, and was responsible for the official Obama '08 iPhone Application. 140 CHARACTERS includes a foreword by Jack Dorsey, the engineer who conceived of Twitter, and current Chairman of Twitter. The book was released simultaneously as an interactive iPhone application (with full text) from DollarApp and in print & e-book form by John Wiley & Sons.
11.00 – 11.20
How to make apps that show you the things you can’t see
Layar – speaker to be announced
11.20 – 11.40
Together we can change the future of payments
App Stores are today’s main mobile apps distribution platform. And mobile payments are becoming a game changing technology, with opportunities everywhere you look. Developer innovation has been stifled until now because it's so hard to make money. But it's not about technology, it's about solving fundamental challenges people face when trying to pay or get paid.
Deborah
Deborah is the manager of the PayPal's Developer Technical Services team in Europe, supporting developer's integrations with the mobile products and platform APIs.
Prior to PayPal Deborah spent her career in software development. She started as a software engineer with ICL/Fujitsu developing online content management systems including the initial BBC website. Following further programming roles in Sydney, Deborah returned to Dublin and joined Sabre
11.40 – 12.00
Coffee break
12.00 – 12.20
The Business of Mobile messaging
In his presentation Martijn Jansen, VP Products and Marketing at eBuddy, will run us through the past developments in mobile messaging, the global differences in usage patterns we see today and where mobile messaging is heading. A new category is emerging beyond SMS and mobile Instant Messaging and in the presentation these new messaging 'apps' will be reviewed and we'll have a peek on where this new category is going.
Martijn Jansen
Martijn Jansen, VP Products and Marketing at eBuddy, is responsible for the global Product Management, Marketing, Design and Business Intelligence operations at eBuddy. Martijn started his career at eBay & Marktplaats where he was head of the Internet Marketing team and after a successful year at INSEAD moved to Skype to join the Product Strategy team. He joined eBuddy in November 2010.
12.20 – 12.40
The mobile capacity crunch: desperately seeking the nearest wire
The number of smartphones and tablets has exploded, so has the number of attractive applications on these devices. The mobile access operators hav been taken by surprise. The resulting capacity crunch leads to an impaired user experience, hampering the development of the market. The analysis of the underlying causes and potential solutions show how important a convergence of fixed and mobile networks is, and what can be expected in the near future.
Herman Wagter, Citynet Amsterdam
Herman Wagter, Fiber Evangelist Citynet Amsterdam, has been involved in the last decade with the
development and rollout of Next Generation Access (GNA) networks,first as program manager and until recently as CEO of Glasvezelnet Amsterdam (Citynet). He writes research reports on wired and wireless NGA for Diffraction Analysis, a worldwide consultancy specialized in NGA.
12.40 – 13.15
Latest Releases
What’s hot and what’s not? This session gives attendees the inside scoop on new app releases – from consumer apps to enterprise apps. We have selected the most promising releases produced by companies or individuals.
13.00 – 14.00
Lunch
14.00 - 14.30
The Future of Advertising is Mobile
Mobile contains the very charactistics for setting up communication and interaction between brands and consumers. Various brands, publishers and operators have identified the possibilities of mobile advertising, but have they cracked it. Isn't mobile better equipped for communication than for advertising?
Tarik Fawzi
Tarik Fawzi is Director of Aeneas Strategy, a consultancy for
operators, vendors, advertisers, digital publishers and application
parties. Aeneas specializes in strategy and business development for the mobile industry. Mr. Fawzi has been working in the telecom sector since 1997. He is the co-Founder of the Dutch Telecom Society, Council Member of the NY based Gerson Lehrman Group and Associate of IE Market Research. Clients include KPN, T-Mobile, Hi, E-Plus, Orange, Vodafone, Telfort, Ericsson, Alcatel-Lucent, NEC Philips, Sanoma Digital, Telegraaf Media, ANWB and Ster. In the field of Mobile Advertising, Tarik has set up roadmaps for operators, closed multiple technical and
sales partnerships in the value chain, set up pilots, launched commercial services, coordinated market standardization, set up
several mobile campaigns for advertisers, conducted consumer research and organized events in multiple markets. Mobile advertising research by his company in a number of countries has been endorsed by the Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB). He is a frequent speaker at international events.
14.30 – 17.00 parallel session I
PICNIC Workshop "The Best Scene in Town"
Moderator Ronald Lenz, 7Scenes
After last year's success PICNIC, 7scenes and the Amsterdams
Innovation Motor are proud to announce that they will be hosting the mobile design challenge 'Best Scene in Town' once more. 'Best Scene in Town' teams up universities in The Netherlands with international universities in a creative competition to design the ultimate mobile experience for the PICNIC visitor. This year we aim to have students from Amsterdam, Utrecht, New York City, Rio de Janeiro and Hong Kong share their ideas, prototype with 7scenes and have the winners pilot at PICNIC '11. Make sure to visit us at ICE Amsterdam to learn more about the challenge and for a quick hands-on mobile design session. www.bestsceneintown.com.
Ronald Lenz
Ronald Lenz is CEO of 7scenes, a mobile storytelling platform for cultural heritage, tourism, education and events. Ronald also heads the Urban Reality Lab, a research department on locative media at Amsterdam-based research institute Waag Society. www.7scenes.com / www.waag.org / @rlenz
14.00 – 17.00 parallel session II
Mobile-Government: dienstverlening voor generatie Einstein
Moderator Arjen Hof, GovUnited
Terwijl veel gemeenten nog bezig zijn met de realisatie van de e-overheid neemt m-government een vlucht voorwaarts. Mits goed geïntegeerd stimuleert het burgerparticipatie. Met Burgernet, bijvoorbeeld, helpen burgers bij de opsporing van vermiste kinderen en voertuigen. De apps van Verbeterdebuurt en Buiten Beter worden ingezet om burgers te betrekking bij het verbeteren van hun directe leefomgeving. Hoe richt je als overheid deze nieuwe 'dienstverleningskanalen' goed in?
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