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Mobile developments will be a revolution like the Internet itself

Since the App Store showed how new applications sell phones, the market for applications has been expanding quickly.
Palm, BlackBerry (Research in Motion), Nokia, Android (Google) and Microsoft are all building stores to work with cell phones running their operating systems. Market researchers even predict that there’s going to be a lot more interest in iPhone
applications after the launch of the iPhone 3.0 software this summer.

The increased interest is being driven by companies that are seeking to build mobile phone applications for their products and services. They see it as a way to reach beyond the Web for customers. The iPhone shows the way how consumers and companies will shift from their PCs to smartphones. But in a world crowded with iPhones, BlackBerrys and other smartphones, success is going to take a lot more than a well-designed device. These days, it is all about the apps.

Most of the action is still in applications for the iPhone, which is what makes the iPhone the catalyst for the rapidly evolving mobile market. This unstoppable coming of Enterprise Mobility makes the Challenge Europe Conference in Amsterdam (November 26/27) of great interest to companies, developers, webmasters, designers, consultants, business strategists, entrepreneurs and potential investors alike.