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ellenich: @yipe Are you kidding? Complexity does not equal fun (for me at least).

ellenich: Some apps are totally awesome (like Klik), but need to be built into the OS for the feature to really catch on and be useful.

schwa: Was called a "man of mystery" yesterday. Also "asshole" Win some, lose some.

schwa: @davidbro You know the answer.

ellenich: Spotlight on iOS really needs to search the App Store. Or at least link you out to it.

Verizon Wireless apparently isn’t done talking about its controversial plan to phase out “grandfathered” unlimited data plans for smartphone users. It issued a statement to The New York Times Thursday, detailing exactly how the policy would be implemented. What it boils down to is this: You can keep unlimited, but don’t expect Verizon to subsidize your device.

Here’s the full statement as published in the Gray Lady’s Bits blog:

• Customers will not be automatically moved to new shared data plans. If a 3G or 4G smartphone customer is on an unlimited plan now and they do not want to change their plan, they will not have to do so.
• When we introduce our new shared data plans, Unlimited Data will no longer be available to customers when purchasing handsets at discounted pricing.
• Customers who purchase phones at full retail price and are on an unlimited smartphone data plan will be able to keep that plan.
• The same pricing and policies will be applied to all 3G and 4GLTE smartphones.

What that means is that you can probably cling to your unlimited plan from now until the end of time, like some old codger that refuses to give up his party line. But Verizon isn’t going to make it easy on you. The people who like unlimited data tend to be the people who like high-end smartphones, and since Verizon will no longer cut them deals when they upgrade to newer and better devices, they’ll be on the hook for full sticker price. I’m not sure if you’ve seen the prices on a brand new unlocked iPhone lately, but they ain’t cheap: $650 to $850 depending on the model.

The odd thing is, depending on how they’re priced, Verizon’s new shared plans might actually wind up saving a lot of current unlimited customers money. For instance, if you’re in a household with two smartphones both grandfathered to unlimited, you’re basically paying $60 a month for data. If Verizon keeps its same pricing structure in place you could get 2 GB to share for half the monthly cost, plus whatever per line charges Verizon chooses to charge.

The larger majority of U.S. smartphone users consume less than 1 GB of data a month. There are still plenty of people who use their unlimited data plans to the hilt – many of them GigaOM readers – and they’re going to hate this policy change in the very cores of their beings. But my bet is that a lot of people currently on unlimited plans might benefit from switching over to shared data. We’ll have to see the details of Verizon’s shared pricing, though, before we can say for sure.

Buffet image courtesy of Flickr user Wesley Fryer

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• U.S. Wireless Data Market: Q4 and Year-End 2008
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schwa: Bad day to give up injecting opium.

schwa: @Catfish_Man Oh for sure. But I'd prefer them to raise an error if applied to a queue they don't work on. Could cause subtle bugs.

balanon: Just got my tickets to Sip of Michigan 3 cc @tverma29 @techsocialite http://t.co/J49jr1QN

schwa: Oh shit. Subtle gotcha! dispatch_barriers do not work on the global concurrent queue. Only new (user) concurrent queues.

burcaw: RT @doubleencore: Here's the brand new Double Encore Download -- the latest inside the company, our #apps, and more http://t.co/hqDB2zNa ...

Two months after the new iPad’s debut in the U.S, a study shows that the device is beginning to appear in a wider geographic footprint beyond mainly wealthier, coastal states. Last month Apple’s new iPad accounted for 9 percent of all iPad activations, and this month it’s up to 13.5 percent, according to new data from Chitika Insights published Thursday.

Similar to last month, Hawaii and California lead in new iPad activations, accounting for nearly 18 and 16 percent, respectively. But Nebraska is a surprise No. 3. A big part of that isn’t due to your regular gadget consumers, but one of the state’s public education initiatives, which includes a 1-to-1 iPad program for students, according to the report.

You can see the other top seven states (and a district) for new iPad activations in May in the chart below:

Credit: Chitika Insights

But it’s not just Nebraska. There are other mainly rural — and less populated — states whose citizens are also scooping up the latest iPad. According to Chitika:

Nebraska’s adoption numbers in this second month, in addition to high adoption rates in states like Virginia, West Virginia and Alabama, indicate that rural states cannot be broadly labeled as technology laggards. Those residents are now pushing technology trends, often in greater numbers than their East and West-coast counterparts, rather than following them.

This kind of trend is exactly what needs to happen for Apple to continue to grow its customer base. The company can’t just sell new iPhones and iPads every year or every other year to the same early adopter types. By expanding through new industries — education, healthcare, transportation, etc. — the iPad is bringing Apple as a company into new territories that the Mac, at least at this stage in its life, never could.

Related research and analysis from GigaOM Pro:
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• A look back at mobile in Q1
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schwa: @tjw Oh that's not too bad. Nice.

schwa: @tjw That would make format strings even fugglier than they are already.

balanon: "Mobile is adding to the digital pie, but is also increasingly cannibalizing other digital channels" http://t.co/7yL54XVK

schwa: @ahruman Yeah. The warnings are the problem really.

With so many people writing about Apple, finding the best stories and reports isn’t easy. Here’s our daily pick of stories about the company from around the Web that you shouldn’t miss:

• Apple number cruncher Horace Dediu at Asymco took at stab at calculating how much of Apple’s revenue comes from Google. What he came up with suggests that Apple makes more money from Google than Google does from Android:  ”$1.4 billion from Google to Apple vs. $600 million from Android to Google.” Read his analysis to find out how he got there.
• Turns out the Apple retail juggernaut he helped create can’t be duplicated in a few quarters. Former Apple VP and current J.C. Penny CEO Ron Johnson is coming under fire from his investors for falling sales and a huge stock drop just six months after he joined, Reuters reports.
• There’s been a lot of talk about Apple doing a MacBook with a high-resolution Retina display. Sounds great, but how feasible would that be? ZDNet does the analysis.
• The Flashback malware threat exposed some serious lapses in Mac security. But what did the creators get out of it? Pretty much nothing, according to Symantec: The botnet “managed to generate around 400,000 ad clicks out of roughly 10 million being displayed,” and they’re having trouble collecting from pay-per-click services who employ anti-fraud measures, says Ars Technica.
• Just a day after Greenpeace protested outside Apple’s headquarters about its data center’s reliance on coal power, Reuters reports that Apple plans to build solar farms next to its North Carolina data center and move toward only renewable resources at the site by the end of this year. Katie wrote about this earlier in the year.

Related research and analysis from GigaOM Pro:
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• Mobile Q2: Smartphone growth surges; iPad’s rule continues
• Why iPad 2 Will Lead Consumers Into the Post-PC Era
• A global mobile handset forecast: 2011-2015

Tragedy struck just after 8 p.m. ET last Wednesday. Bounding down my apartment’s outside steps, I stumbled slightly, and in what resembled one of those slow-motion sequences you see on film, my iPhone 4 went flying out of my hand and over a balcony, landing three floors below with a plasticky smack and spray of glass shards.

You could say I was shocked, stunned and horrified. To clear a few things up: No, as I told my inquiring editor, tequila shots were not involved. Yes, I realize it’s just a phone. But I don’t make a habit out of carelessly destroying expensive things — especially when I’m so close to the end of my AT&T two-year contract and looking forward to a no-penalty upgrade to a new phone circa, say, October.

I’ll jump forward to the end: this is a happy story. I walked out of the Apple Store in Center City Philadelphia at 7 p.m. the following day with a brand new iPhone 4. But the journey was very impressive considering the level of service I received for a product that is not a refrigerator or pricey household appliance. Remember, we’re talking about a phone. (Note: I did not disclose my profession to the Apple Store staff for obvious reasons. Nor do I think every customer does or would have the same experience I did — your mileage at the Genius Bar may vary.)

Apple is famous for customer satisfaction — it scores tops among cell phone owners and computer owners, according to the American Customer Service Index. It’s probably no coincidence that high customer satisfaction scores – and offering professional and prompt technical help goes a long way towards ensuring satisfaction — are happening at the same time as the historic expansion of Apple’s business and the ascendance of its stock price.

After my Genius Bar appointment, Apple sent me its standard follow-up customer survey asking me about my experience. And since I write about Apple, I figured I’d share my answers here, in survey form. I was asked to rate my satisfaction with various aspects of Apple’s service on a scale of very dissatisfied to very satisfied.

Overall, how satisfied were you with your in-store repair experience?

Very satisfied. The morning after the fateful accident, I walked into the Center City store without an appointment. I was immediately greeted and told to come back for the next available time slot at the Genius Bar in 20 minutes. When I returned, I waited about a minute and 30 seconds before my designated Genius, Dan, walked up.

That wait was the only thing about my experience that was short — but we’ll get to that in a minute. Despite a somewhat complicated situation due to a failed iCloud backup, I was consistently updated on what was going on with my device. And the employees acted like they cared about solving my problem. Customer service isn’t necessarily the most rewarding job, so it’s gratifying when an employee understands that your presence means there is a problem and that getting it fixed is important. (Apple has just over 34,000 retail employees, with about 100 assigned to each store. Horace Dediu at Asymco calculated that Apple retail sales employees make from $9 to $15 per hour, but Genius Bar workers can make up to $30 per hour.)

Overall, how would you rate the professionalism and technical ability of the store employees responsible for your repair?

Very satisfied. This was somewhat of an emergency situation for me — it’s hard to get work done as a reporter when your only phone is unusable for calls or apps you might be writing about. The Apple Store employees made me feel like getting a new iPhone right away was a priority for them.

They also were very straightforward with me. They made sure I knew what my options were from the start: I could use my AT&T upgrade for a new iPhone 4S, which would start my two-year contract over again (no thanks), purchase a new iPhone 4S off contract for $500 (eek); or, if I left my broken device with Apple, they’d replace my same model with a new iPhone 4 for $149. I chose the latter.

They also let me know that this is fairly routine. Dropping a phone three stories? Not weird at all — they’ve seen and heard worse. The phone’s screen had a lot of scary-looking shards of glass sticking up from it, and when I apologized for its state, my designated Genius shrugged: “I have chefs’ fingers. I deal with cracked screens like this all the time.”

How many times were you contacted about the state of your repair?

At least 10 times, and I hadn’t even left the store. While my new phone was re-syncing Dan would attend to his other Genius Bar appointments, but he’d continually pop back over to update me on the status of my phone. This went a long way toward making me feel like the situation was resolvable and that they cared about getting me a satisfactory outcome.

Once your repaired product was returned to you, what happened?

This actually wasn’t a simple get-a-replacement-phone-and-resync-it-with-my-latest-iCloud-backup situation. Turns out, after 25 minutes of syncing my new phone, none of my roughly 3,000 photos copied over. This was, you might say, problematic. After some troubleshooting, Dan said iCloud was the culprit: my last iCloud backup had failed. He said I should bring my computer that my phone was synced with in and he’d try again, and made me another appointment later that day.

When I returned with my MacBook Air and my new iPhone, he battled further issues: iPhoto kept crashing, and the latest iTunes backup wouldn’t sync. He tried a few different approaches, and finally ended up finding a solution. This troubleshooting took almost an hour, again, thanks to the sheer number of photos I had on my device. Then once he figured out the fix, it was a least another 45 minutes of syncing.

From the start of the discussion, how long was your interaction at the Genius Bar?

Over the course of two different appointments, I spent just under four hours getting in-person tech support from the Apple Store. While that might sound excruciating, Dan was seriously heroic, never got flustered, and even took time to discuss one of my favorite topics while we were waiting: where to procure Philly’s best pizza. (Osteria on North Broad Street, if you’re wondering.) As someone who works from home or remote locations regularly, it wasn’t really a problem to be nearby the Apple Store all day. But that might be harder for people who have to report to offices.

Plus, when his shift ended at 6 p.m., he found another Genius to check in on me while we waited for my syncing to finish so they’d be sure my problem was entirely fixed before I left the store.

In the end, yes, it took a while, and iCloud has some serious issues to work out. But I left with a new phone, only $160 and some change poorer. And, perhaps more importantly, a lot of customer goodwill — an asset that even the most valuable company in the world can’t put a price on.

Related research and analysis from GigaOM Pro:
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balanon: @techsocialite @DaveMurr @bchesnutt Frankenmuth? Or weekend retreat to TC?

balanon: @sidebetsapp for sure! Looking forward to to working with you.