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Click on the following links to have a look at the program:
Click here to register for this Enterprise Day Click here for more background information
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| 09.30–09.45 |
Opening of Conference Lodewijk Asscher, Vice-mayor and Alderman of Economic Affairs of the City of Amsterdam With more then 40 percent of the Dutch creative sector based in and around the city, Amsterdam is not just an ordinary city. In publications like The New York Times and Der Spiegel, Amsterdam is being regarded as one of the creative hubs in the world. Using this creative potential however is not self-evident and also implies a big challenge for the City of Amsterdam. It is important that new, creative and innovative routes are developed and introduced. I see iCE Amsterdam as a contribution to this ambition and that is one of the reasons why Amsterdam supports iCE Amsterdam. The City of Amsterdam will also present a short introduction to the new City Guide App |
| 9.45–10.00 |
The new iAmsterdam City Guide App a short introduction - Sander Munsterman, NL
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10.00–10.30

Daniel Erasmus (NL)
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The Level Playing Field, the Flow and the Development With the number of downloads through Apple’s App Store topping just 2 billion downloads and more than 75,000 apps available, more and more platforms and companies want to capitalize on the fast growing mobile-commerce opportunity. Since the App Store showed how new apps can sell phones, the market for apps has been expanding quickly. Palm, RIM, Nokia, Android and Microsoft are all building stores to work with cell phones running their operating systems. Daniel will identify uncertainties and driving forces effecting the Mobile Revolution in Europe over the coming years.
Mr. Daniel Erasmus (NL) Daniel is a visiting professor at Ashridge Business School and a fellow of the Rotterdam School of Management where he works with executive education and teaches MBA courses on scenarios and strategies, organisational design and entrepreneurship. As a consultant and facilitator Daniel has worked with a range of private and public sector clients including Nokia, Rabobank, Rotterdam, Rijksgebouwendienst, Schlumberger, Telenor, Vodafone, etc. He is also founder of the DTN
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10.30–11.00

Paul Piebinga (NL)
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Making sense of the connected world Paul will share his thoughts on how he sees the evolving workspace. He will elaborate on how the mobile phone has reshaped and redefined people’s Workspace and how Getronics enables the connected world.
Getronics, a KPN company, helps you define your mobile strategy
Paul Piebinga (NL) Since May 2008 Paul Piebinga serves as Vice President for Getronics Workspace Management Services in the Netherlands. In this role, Paul Piebinga is responsible for all activities in the field of workplace services in the Netherlands. Paul Piebinga brings over 20 years IT knowledge and experience. He started his career at EDS, where he had various international roles over 10 years, and has worked the last 5 years as a sales representative. After a move to Cambridge Technology Partners, in the role of VP Benelux, Paul Piebinga became CIO at Achmea. Among his responsibilities within Achmea an IT Shared Service Center has been established. Paul Piebinga has over 15 years commercial IT experience, the last 6 years in the role of IT-buyer versus IT-supplier.
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1100- 1130

Kim Dennis (UK)
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Pushing the Boundaries of Enterprise Mobility The mobile phone is becoming the favourite work tool for people at all organisational levels. But data security issues, support burden, and telecom expense surge have taken many enterprises by surprise. Kim will share with the audience his recent experiences advising multi-national corporations, highlighting the biggest pitfalls in mobile solution roll-out and offering practical advice on how to avoid them. Focus will be placed on the opportunities and limitations of the iPhone and how it fits into the enterprise landscape
Kim Dennis, Excitor (UK) As Business Development Director for EMEA, Kim Dennis plays a key role in Excitor’s international expansion. Kim joined Excitor back in 2007 motivated by the fact that its flagship product, DME, took a fresh approach to the issues of enterprise mobility by first tackling security, device management and cost visibility and then business applications. Kim has a reputation as an enterprise mobility industry specialist and closely follows the future of the mobile enterprise market while keeping in focus the human aspects of mobility and the impact of consumer mobility on the enterprise.
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11.30 -1150
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Coffee Break |
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1150-1220

Dan Burcaw (US)
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Mobile Trends: your Opportunity for Innovation Just a year ago, there was no mobile app explosion. Learn how zero to over two billion app downloads has changed everything and what it means for the future. The next inflection points in mobile are emerging. Do you want to see the tsunami at six inches high or after it's too late?
Dan Burcaw (US) Dan Burcaw is an entrepreneur and technologist at heart. He founded Terra Soft Solutions, the company behind Yellow Dog Linux, where he architected solutions for the U.S. Department of Defense. Of note, he designed and delivered a multi-million dollar technology solution deployed aboard the U.S. Navy submarine fleet. On the eve of Apple's App Store launch, Burcaw founded Double Encore which is now a leading iPhone development consulting firm serving startups, agencies/brands, and enterprises. Burcaw also recently co-founded Push IO, LLC, a company providing smart infrastructure for smart phone developers.
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1220-1250

Bernd Hahn (D)
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Turn-by-turn navigation on the mobile phone In the summer of 2009, NAVIGON launched the first professional turn-by-turn navigation software for the iPhone. Bernd Hahn will give you insights on the development setup of the MobileNavigator app for the iPhone, the super tight timeframe in which they managed to create the MobileNavigator App and the success story of it. Besides this, he will speak about NAVIGON’s strategy towards other mobile platforms.
Bernd Hahn (D) Bernd Hahn is Head of Technical Productmanagement Software at NAVIGON AG and the overall responsible Productmanager for NAVIGON’s iPhone SW development. After studying English and Geography at the University of Würzburg he worked for DAIMLER AG. Hahn joined NAVIGON in 2003 as PM for Mobile Products. In 2005 he was involved in building up NAVIGON’s OEM activities as Head of Product Management OEM supporting the mobile navigation business of companies like SONY, Harman/Becker, Pioneer, Panasonic and Bosch Blaupunkt. Since 2007 Hahn is responsible for NAVIGON’s Technical Product Management Software. Early in 2009, he took the lead in bringing the successful MobileNavigator software to the iPhone. |
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1250-1400
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Lunch break
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| 1400–1430

Ian Gotts (UK)
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iPhone in the enterprise – CIO’s dream or nightmare? The iPhone is infiltrating organisations hidden in senior executives pockets much to the dismay of CIO’s. But the iPhone has the potential to be a powerful ally when deploying enterprise applications, where lack of adoption by business users is the real enemy. So is the iPhone ready for the enterprise?
Ian Gotts (UK) He is an author and technology CEO (Nimbus). A confident, witty and energetic speaker, he captures his audience’s imagination and challenges them to think beyond their current preconceptions. His expertise is technology sales, business transformation, driving change, performance management, project management, outsourcing and process management.
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1430-15.00

Robert de Haan (NL)
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Together we can change the future of payments App Stores are today’s main mobile apps distribution platform. And mobile payments are becoming a game changing technology, with opportunities everywhere you look. Developer innovation has been stifled until now because it's so hard to make money. But it's not about technology, it's about solving fundamental challenges people face when trying to pay or get paid.
Robbert de Haan (NL) (hyperlink to www.linkedin.com/in/robbertdehaan), PayPal’s Marketing director for the Benelux, will explain why PayPal has launched PayPal X (hyperlink to www.x.com) and is opening up its payments platform. He will demonstrate how PayPal is essentially giving developers, entrepreneurs, and innovation teams the tools to easily monetize their ideas, which has been a long-time challenge. Finally he will share information about the integration and use of PayPal’s Mobile Embedded Payment toolkit on the different Mobile OS platforms including tips and tricks from partners that have already integrated PayPal into their apps.
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1500-17.45
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A Special Track for CIOs and IT Executives
Supported by Getronics, a KPN company, that helps you define your mobile strategy These sessions are based on the emerging technologies (around cloud computing and mobile applications and platforms) that impact the organization's long-term plans, programs and initiatives. They may be strategic because they have matured to broad market use or because they enable strategic advantage from early adoption.
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 Daniel Erasmus (SA/NL)
 Mike Ackermans (NL)
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Moderators: Daniel Erasmus, SA/NL and Mike Ackermans, NL
Daniel Erasmus (SA/NL) Daniel is a senior fellow at Ashridge Business School and a fellow of the Rotterdam School of Management where he works with executive education and teaches MBA courses on scenarios and strategies, organisational design and entrepreneurship. As a consultant and facilitator Daniel has worked with a range of private and public sector clients including Nokia, Rabobank, Rotterdam, Rijksgebouwendienst, Schlumberger, Telenor, Vodafone, etc.
Mike Ackermans (NL) After graduating at Erasmus University, Rotterdam, Mike started as a journalist (Financieele Dagblad, De Volkskrant, RTL News, adjunct editor BNR Nieuwsradio and chief editor FEM Business). Joined the corporate world as a consultant (for ASML, Getronics, SDU, PCM) and is currently senior adviser with Dröge & van Drimmelen – consulting De Volkskrant on online media projects
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PART I |
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Olivier Gerey (DK)
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The Mobile Device Management Cockpit Central control and happy mobile end-users sounds like the Nirvana but can actually be achieved today. See how a mobile device management (MDM) tool can be used to deploy software, secure devices and control users, allowing your mobility pilot to easily manage 100s or 1000s of phones, and still thrill the mobility passengers with business class service. Also see how an MDM tool can help reduce your running mobile costs. With access to real-time mobile data and voice consumption for everyone in your organization, you can take the guess work out of your telecom expense budgeting.
Olivier Gerey (DK) As Technical Account Executive, Olivier Gerey advises and consults on mobility and security topics for Excitor’s global enterprise accounts and Software-as-a-Service partners. Olivier joined Excitor in 2007 after spending the previous 10 years building his expertise within System Management, Security and Mobility. Oliver has participated in many conferences as a speaker, and has also been frequently quoted by the Danish press. Olivier’s goal is to advise and assist customers and partners in the executing on their mobility vision with the appropriate technology and know-how.
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| 1600-1615 |
Coffee break |
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PART II |
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Mobility: Facts & Figures driving the market
After hearing the trends and revolutions in mobile, here are the facts and figures. KPN combines various sources to describe the mobile market in terms of devices, operating systems, app stores, usergroups and behaviour, data subscriptions and ofcourse predicted revenu streams. - Mr. Jan Biemond, The Netherlands
The road to a successful mobile workforce
The New Way of Working brings one of the major changes we have ever experienced in the business world. It will enable people to choose where, when en how they work and cooperate with each other. This requires a clear vision and strategy for your business to get and keep your mobile workforce up and running. This requires a delicate balance between flexibility and speed versus security and compliance. I will take you along the road of challenges, pitfalls and solutions to make your mobile workforce successful. Mischa M. Runsink (NL)
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PART III |
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Panel session: The influence of the rapidly evolving enterprise mobility on cost of ownership Moderator: Mike Ackermans Panellists: Ian Gotts (Nimbus, UK), Kim Dennis (Excitor, DK), Paul Piebenga (Getronics, NL) Cost of ownership is a financial estimate designed to help consumers and enterprise managers assess direct and indirect costs commonly related to software or hardware. It is a form of full cost accounting. Two intertwining product developments will influence the cost of ownership in the very next future: Cloud computing and enterprise mobility. Think 'Google' and chances are you immediately think 'search'. It's hard not to; search advertising is more than a $20 billion business for the company. But Google now has a lot more than search in its sights. Google Enterprise has become the provider of choice for many enterprise applications, as businesses look to harness the advantages of cloud computing and simplify their IT environments. As processing and networking power and Web browser technology improve, cloud computing has really come into its own. And the upcoming mobile revolution will act as a catalyst firing up the embracing of cloud computing within enterprises. Small screens will become decisive as the main information, entertainment and communication platform. |
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PART IV |
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Panel session: How enterprises should think about mobility and why they should embrace the ‘consumerization’ of enterprise mobility
Moderator: Daniel Erasmus Panellists: Ian Gotts (Nimbus, UK), Kim Dennis (Excitor, DK), Mischa Runsink (Getronics, NL), Joe Pezzillo (Push.IO, US), Dom Sagolla (DollarApp, US), Dan Burcaw (DoubleEncore, US) CIO's may have the opportunity to double or triple their enterprise's mobility rates without necessarily doubling or tripling their costs and how do they manage and secure this much larger deployment in a consistent way. Enterprises, with the right mobility strategy, can actively embrace this "consumerization" of enterprise mobility to increase mobility rates and the business benefits that result. The greatest opportunity for enterprises right now is to embrace "consumerization” and to do so as part of an overall, forward-looking mobility strategy. And at the same time the greatest risk for enterprises is not being proactive about developing a mobility strategy that takes full advantage of this "consumerization" phenomenon. Enterprises are at a "tipping point" for enterprise mobility -- driven by "consumerization" and the much larger enterprise mobility deployments that will inevitably result. |
| 1745 |
Close of Enterpriseday
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Meetup at KPN/Getronics
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