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10.30
Opening
The Level Playing Field, the Flow and the Development
Daniel will identify uncertainties and driving forces, effecting the Mobile Revolution for enterprises and organisations in Europe over the coming years.
Daniel Erasmus , Founder of the DTN Network
Daniel is a visiting professor at Ashridge Business School and a fellow of the Rotterdam School of Management where he works with executive education and teaches MBA courses on scenarios and strategies, organisational design and entrepreneurship. As a consultant and facilitator Daniel has worked with a range of private and public sector clients including Nokia, Rabobank, Rotterdam, Rijksgebouwendienst, Schlumberger, Telenor, Vodafone, etc. He is also founder of the DTN network.
10.40 – 11.00
Market Your App Through Social Media
Marketing your app is usually a second thought to most developers and designers, but it takes a community of people to market an app using social media. As a co-creator of Twitter, and author of the upcoming book “140 Characters: A Style Guide for the Short Form“, Dom Sagolla will describe a unique approach to marketing software.
Dom Sagolla, founder and CEO of DollarApp
Dom Sagolla helped create Twitter in 2006, and shipped his first book, 140 CHARACTERS: Style Guide for Short Form, in October of 2009. We don't need Hemingway to show us (though he did) the incredible impact that well-written short sentences can have. In the digital age, it has become increasingly important - crucial, even - to harness the power of the short form (evidenced by Facebook, Twitter, LinkedIn, MySpace, etc.).
Dominic Sagolla's 140 CHARACTERS: Style Guide for Short Form aims to do for the short form what Strunk & White’s The Elements of Style did for good writing on paper; via lessons in grammar and composition, but also discussing the importance of simplicity, honesty, and humor.
Dominic, a graduate of Swarthmore and Harvard, worked as a developmental engineer at Odeo when it became Twitter in 2006, and was involved in its initial stages of development. He is an engineer with AdobeAir, the founder of DollarApp, an iPhone application development company, and was responsible for the official Obama '08 iPhone Application. 140 CHARACTERS includes a foreword by Jack Dorsey, the engineer who conceived of Twitter, and current Chairman of Twitter. The book was released simultaneously as an interactive iPhone application (with full text) from DollarApp and in print & e-book form by John Wiley & Sons.
11.00 – 11.20
How to make apps that show you the things you can’t see
Layar – speaker to be announced
11.20 – 11.40
Together we can change the future of payments
App Stores are today’s main mobile apps distribution platform. And mobile payments are becoming a game changing technology, with opportunities everywhere you look. Developer innovation has been stifled until now because it's so hard to make money. But it's not about technology, it's about solving fundamental challenges people face when trying to pay or get paid.
Deborah
Deborah is the manager of the PayPal's Developer Technical Services team in Europe, supporting developer's integrations with the mobile products and platform APIs.
Prior to PayPal Deborah spent her career in software development. She started as a software engineer with ICL/Fujitsu developing online content management systems including the initial BBC website. Following further programming roles in Sydney, Deborah returned to Dublin and joined Sabre
11.40 – 12.00
Coffee break
12.00 – 12.20
Introduction of Round Table program by Ajit Jaokar
Introduction of Table Masters
Each session will be moderated by Ajit Jaokar. Each table will have a table master who masterminds the discussions at the table.
Like the iPhone, the iPad has also created it’s own ecosystem. But although the iPad dominates the tablets scene, many more devices have been launched at CES and the mobile world congress. We also have a lot of devices deployed around Android Honeycomb Nokia - Windows7 also will have their own Tablet deployments.
In many ways, Tablets represent the ‘Post PC’ phase – and we are soon going to manage three devices: the PC, Tablet and Mobile device. For many, the Tablet is likely to be a content consumption device and depending on the tablet size, the device is not likely to be ‘mobile’. Thus, a media tablet should have three key features: 1) It must have the form factor of a tablet which includes touch input, always on etc 2) Media tablets are optimized towards content consumption(browsing, video, books, magazines etc). Some like the Amazon Kindle are optimized towards specific content types such as books and 3) Media tablets have an appstore
Some of topics covered in the themes will include:
12.20 – 13.00
Theme I - The market
• Content types (entertainment, games, books, magazines, newspapers, movies, academic publications, Textbooks, music, comics, Blogs etc)
• The competitive landscape between players
• Open vs closed tablets
Contributions:
• Remco van den Elzen, Distimo
13.00 – 14.00
Lunch break
14.00 – 15.00
Theme II – Production
• What do customers pay for
• Revenue shares and compensations, subscription
• Content rights
• Global distribution of content on Tablets
• Content conversion
• Metadata
• Business models
Contributions:
• Mike Ackermans
Heleen Sluijs, Azzugia
Bij het maken van applicaties voor iPads en andere tablets wordt bijnaaltijd de nadruk gelegd op techniek en design: voor welk platform bouwen we, welke software kan ons daarbij helpen, hoe moet het eruit komen te zien, wat is de flow van de applicatie? Allemaal belangrijk. Maar dan is de app klaar en moet er content in. En niet eenmalig: goede applicaties vragen om dynamische en up-to-date content.
Daarom is het belangrijk al tijdens de ontwerpfase na te denken over content: welke content is beschikbaar, wat moet erbij geproduceerd worden (en door wie), wat is het contentplan, hoe richten we redactionele processen in, hebben we een redactiestatuut nodig? Heleen Sluijs praat uit jarenlange ervaring met grote online contenttrajecten. De bedrijven binnen haar Liquimondogroep leveren redacteuren, contentspecialisten en contentexpertise: Romae voor websites, Azzugia voor mobiel en E-ditore voor tablets.
Heleen Sluijs
Heleen Sluijs richtte 11 jaar geleden webredactiebureau Romae op. Dit bureau is uitgegroeid tot de belangrijkste leverancier van
webredacteuren en content-management specialisten aan
overheidsinstellingen en bedrijven in Nederland. Maar de wereld is in beweging: content wordt nu ook bekeken op een mobiele telefoon of een tablet, ook in de vorm van apps of online magazines, ook met gebruikmaking van bewegend beeld. Daarom startte Heleen vorig jaar drie nieuwe bedrijven: Azzugia voor mobiele content en applicaties, E-ditore voor online uitgeven en Videamo voor online video producties. Samen met Romae vormen deze bedrijven nu Liquimondo, de bewegende
wereld.
Thomas Engel, The Saints
The Saints ontwikkeld sinds 2005 mobiele applicaties voor alle platformen en gebruikt hiermee altijd een mix van hoogwaardige technische kennis en creativiteit om de klant een zo goed mogelijk resultaat te geven. Wij ontwikkelen Apps voor smartphones en tablets. Wij zijn gevestigd in Amsterdam en ontwikkelen met veertien mensen fulltime mobiele diensten.
Tot de klantenkring van The Saints behoren o.a.: Booking.com, Pepsi, Volkswagen, VU Amsterdam, Voetbal International (WPG), Het Parool (De Persgroep), NDC|VBK, Corendon, Eredivisie, GeenStijl, ID&T, Lowlands en het De La Mar Theater.
15.00- 15.45
Theme III – User Interface Design
• Tablet sizes
• 3D tablets
• user engagement
• haptics
Contributions:
Designing Mobile experiences
What to consider when designing mobile experiences.
Jerry Lieveld, Founder and managing director Mobtzu
Jerry is committed to the revolution in digital and mobile but is pragmatic and understands the whole spectrum of media, channel choices and user centric design. Experienced in mobile, digital marketing, digital media, technology, design and user experience make him well positioned to help organisations with their end-to-end mobile challenges and strategies. Jerry founded Mobtzu in 2010 and became part of The valley.
15.45 – 16.05
Tea break
16.05 – 17.00
Theme IV – Management of Mobile Workspace
• The management of mobile applications from the enterprise
• Enterprise appstores
• User generated content within the firewall
• Deployment of tablets within the enterpriseiPad & Tablet Boot Camp 10.30 – 17.00
12.20 – 13.00
Contributions:
Managing mobile technology within enterprises
This session will tackle issues around how you manage mobility technology, costs, applications, and the rest of the capability. Mobility is tough for an enterprise to get its arms around because it's not an IT issue or telecom, or procurement, or HR, or legal issue--it's all of these. And it's also complicated by the fact that it's the quintessential "consumerized" IT capability.
Alex Bausch, CEO Veliq, MobiDM
After his graduation at the University of San Diego (BA Computer Science, Business) Alex became an enterpreneur gaining a broad experience in all aspects of sales and new business development in Europe and the Middle East (CEO Bausch Datacom, Business Development Director Computer Associates, VP Business Development Punch Telematix). He has direct experience with information security, SaaS services and enterprise mobility. Now CEO of MobiDM, a Netherlands-based mobile software development company.
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Ajit Jaokar is the founder of the London based publishing and research company Futuretext focussed on emerging Web and Mobile technologies. His thinking is widely followed in the industry and his blog, The OpenGardensBlog, was recently rated a top 20 wireless blogworldwide and he is best known for his books Mobile Web 2.0, Social Media Marketing, Open Mobile and Beyond Web 2.0 - Web 3.0 and the Internet of Things.
His consulting activities include working with companies to define value propositions across the device-network, Web and Social networking stack spanning both technology and strategy. He has worked with a range of commercial and government organizations globally including The European Union, Telecoms Operators, Device manufacturers, social networking companies and security companies in various strategic and visionary roles.
His thinking is widely followed in the industry and his blog, the OpenGardensBlog (www.opengardensblog.futuretext.com), which was recently rated a top 20 wireless blog worldwide.
In 2009-2010, Ajit was nominated as part of the Global Agenda Council on the Future of the Internet by the World Economic Forum. He hopes to use this opportunity to further extend the pragmatic viewpoint of the evolution of Telecoms networks in an open ecosystem.
Media appearances include BBC - Newsnight - 3phone launch; CNN money; BBC digital planet.
Ajit chairs Oxford University’s Next generation mobile applications panel and conducts a course on Mobile Web 2.0 and LTE services at Oxford University.
Ajit lives in London, UK, but has three nationalities (British, Indian and New Zealander) and is proud of all three. He is currently doing a PhD on Identity and Reputation systems at UCL in London.
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