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Workshop Mobile Web And Mobile Apps - synergies and strategies

Monday 7 March 14.00 - 17.00

iCE Amsterdam 2011 is proud to host Ajit Jaokar’s workshop Mobile Web & Mobile apps – synergies and strategies’. This workshop is America's longest running mobile web and applications event and the next edition will be held at International CTIA in Orlando on March 21st, 2011.

Mobile First, Web Second – sounds like a provocative statement, but one of the best known Venture Capitalists in the world, Fred Wilson (who has investments in Twitter, FourSquare and Zynga), blogged about this vision.

Even a few years ago, that vision would be silly, but the iPhone, Android and other platforms have changed the landscape forever. We are all accessing the web from our mobile devices. Businesses and enterprises need to adapt to that vision else they risk being out of touch with society.

However, with a proliferation of new platforms and devices, the mobile ecosystem appears increasingly more fragmented.

The Mobile Web and Mobile Apps – Synergies and Strategies workshop will provide practical insights on strategies which can be adopted to profit from Mobile Web and Mobile apps.

The workshop will discuss:

•    The evolution of the Mobile Web, iPhone, Android, Blackberry(RIM), Nokia
•    Practical cross platform development strategies to address the largest possible audience.
•    Best practices and examples from success stories
•    Evolution of content, technology, business models and experience
•    Practical strategies to participants to mobilize their business and maximise their customer outreach.
•    Gaps and limitations in mobile technology and a roadmap on how these are being overcome

The workshop is designed for enterprise managers, third party developers (web and mobile), content developers and creators, mobile operators, online retailers, media outlets, internet/mobile marketers, entertainment companies and content providers, investment & commercial banking, venture capitalist, ISP's, advertising agencies, billing and payment companies, brand mangers, user interface architects, consultants.

Tea and beverages will be included.

Ajit Jaokar is the founder of the London based publishing and research company Futuretext focussed on emerging Web and Mobile technologies. His thinking is widely followed in the industry and his blog, The OpenGardensBlog, was recently rated a top 20 wireless blogworldwide and he is best known for his books Mobile Web 2.0, Social Media Marketing, Open Mobile and Beyond Web 2.0 - Web 3.0 and the Internet of Things.

His consulting activities include working with companies to define value propositions across the device-network, Web and Social networking stack spanning both technology and strategy. He has worked with a range of commercial and government organizations globally including The European Union, Telecoms Operators, Device manufacturers, social networking companies and security companies in various strategic and visionary roles.

His thinking is widely followed in the industry and his blog, the OpenGardensBlog (www.opengardensblog.futuretext.com), which was recently rated a top 20 wireless blog worldwide.

In 2009-2010, Ajit was nominated as part of the Global Agenda Council on the Future of the Internet by the World Economic Forum. He hopes to use this opportunity to further extend the pragmatic viewpoint of the evolution of Telecoms networks in an open ecosystem.

Media appearances include BBC - Newsnight - 3phone launch; CNN money; BBC digital planet.

Ajit chairs Oxford University’s Next generation mobile applications panel and conducts a course on Mobile Web 2.0 and LTE services at Oxford University.

Ajit lives in London, UK, but has three nationalities (British, Indian and New Zealander) and is proud of all three. He is currently doing a PhD on Identity and Reputation systems at UCL in London.