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Click on the following links to have a look at the program:

  Day II - Friday 27 November 2009

 Keynote

 0930-1000


Vincent Verweij (NL)

Succes en failure factors in the mobile app economy
Description: Mobile app development has exploded in the past two years. With the introduction of the iPhone and App Store, a new marketplace was created and some developers have hit the jackpot, making millions with small but brilliant ideas. But there's also a growing concern of market saturation and an increasing number of software developers and publishers are struggling to make any money at all. What are the success and failure factors in this new mobile economy? One of Holland's biggest iPhone developer shares his thoughts.

Getronics, a KPN company, helps you define your mobile strategy

Vincent Verweij (NL)
There's an old Japanese saying: "Koketsu ni irazunba koji o ezu", meaning:
If you do not enter the tiger's cave, you will not catch it. That was the motto of Vincent Verweij when he founded the mobile software development house Makayama. Vincent was a science & technology journalist for Dutch national TV. He made numerous documentaries about the hi-tech economy before starting his own startup company in 2004. His philosophy has always been that small screens would become the main information, entertainment and communication platform. Mobile devices are connecting us to the world and to others, they've become the center point of our lives.


Track 1

1000-1045

Jonathan Saggau (US)

Optimizing data catching for iPhone application responsiveness ‘Users of native iPhone apps, even those pulling data from ‘the cloud’ expect a snappy experience. The ‘Death by a thousand papercuts’ of a slow UI is possibly the quickest way to disappoint. Follow along as we apply some embedded systems catching tricks to optimize the user experience within example apps to while balancing the trade-offs as a result of catching data’.

Jonathan Saggau (US)
Jonathan is the founder and CEO of Sounds Broken inc, a Mac OS X and iPhone software contracting shop as well as a technical and business process consultancy.  When he's not flying airplanes or reverse-engineering hardware and software, he works with clients such as Equity Audio, Innovative Audio, tops and the Big Nerd Ranch to develop outstanding products, services, and processes.  He blogs at jonathansaggau.com/blog/ and can be followed on twitter @jonmarimba.

1045-1100 Coffee Break

1100-1145

Mike Lee (US)

How to identify communication problems that manifest in things like bad user experience.It's about knowing your user and identifying communication problems that manifest in things like bad user experience. I'll give several examples of bad user experience from real life, point out the communication problems from the user perspective, and point out analogs in software design to be avoided. Examples include solving the wrong problem, getting in the user's way, addressing the wrong user, and insulting the user's intelligence.

Mike Lee (US)
the World’s Toughest Programmer, has worked on some of the best known titles on the App Store, including Obama '08 and Tap Tap Revenge. Prior to iPhone, Mike worked on the Apple Design Award- winning Delicious Library 2. Mike is known by his blog, his books, and his often irreverent, but always inspirational presentations. Mike is originally from Honolulu, currently lives in Silicon Valley, California, and has been seen on twitter as ©bmf.

1145-1230

Michiel Suijkerbuijk (NL)

Ingredients of a successful and cost effective iPhone/Smart Phone Development Team
In this fast changing, cost reductive market, you need new technologies, new business models, new skills, people and new and effective teams. We all agree upon the fact that the smart phone opens up loads of new possibilities in communication and development of new business models. However; the past has taught us that it also creates problems, because we solely focus on the technological or business model challenges. In the new creative IT environment success is highly depending on the skills and development team combinations. A strong mix between developers, designers, project managers and analysts is a must.

Michiel Suijkerbuijk (NL)
In 35 minutes Michiel Suijkerbuijk will sketch the outlines of how to compose a successful (iPhone) development team. He will explain which specific team members are needed and which technical, soft and personal skills, each team member should have. At the end of the presentation the participants will receive a free smart card with an overview of the skill programs and disciplines.

  Track 2

1000-1045

Joe Pezzillo (US)

Three Hello Worlds in 1 Hour (3 small versions of the same App in 1 hour)
Joe’s session will show some amazingly powerful stuff you can do in Interface Builder with writing hardly any code! He will also show some really cool stuff to do with memory management that you didn’t know about before.

Joe Pezzillo (US)

Joe worked at Apple's eWorld in the R&D lab in Boulder. After eWorld, he did a variety of consulting projects with folks he worked with there, then started a dot-com doing Internet Radio in mid-1996 which rode the wave until early 2001 when the bubble burst. In addition to a handful of startups he has been involved in over the last few years, he has been shipping a MacOS X based web mining software product since 2003 that's used by high-end financial and government information publishers on four continents, and has recently rediscovered the joy of programming thanks to the iPhone. My latest venture is focused on providing picks & shovels for the iPhone and broader mobile/smartphone gold rush.


1045-1100 Coffee Break

1100-1145

Arjen Keesmaat(NL)

Guerilla programming on iPhone - My First App, McGyver-style
A peek inside the process of creating a not so usual iPhone-app. Covering a broad range of techniques, good ideas and smart tricks, and how they all came together.

Arjen Keesmaat (NL)
Arri is an interaction designer and programmer who works in many different fields, from interactive installation-art, dance/theater and (networked) performance art, to web-, desktop- and iPhone-app development. The focus of his attention usually is on interfaces and interaction, but he can also get excited over complex algorithms, real time graphics and computer-vision. Currently his iPhone activities are committed to Guppies in the Dark (Amsterdam) where he recently created JeePee. An app that has almost reached cult-status by now.

1145-1230


Keith Shepherd (US)

Making Fun Indie Games on a Budget
The App Store is an ideal marketplace for independent game developers. But it's also a crowded one. How can you make your game stand out above the rest? In this session, Keith will go over some tips on creating fun and attractive games that people want to buy.

Keith Shepherd (US)
Keith co-founded Imangi Studios, an independent game studio focusing exclusively on original games for the App Store. Imangi Studios has been in the App Store since its launch in July 2008, and they now have 4 games and 1app on the store. Their most recent game, Harbor Master, was the #3 top paid app on the App Store.

  Track 3

1000-1045


Henry Balanon (US)

The top 5 problems you have with getting press for your iPhone App and how to solve them?
“If you build it, they will come." That used to be the saying in the early days of the iPhone App Store.  But now the gold rush is over and now your efforts towards marketing become increasingly essential.

Henry Balanon (US)

Henry is founder and lead developer of iPhone App company, Bickbot.com. He is also a writer for GigaOm's TheAppleBlog. He recently spoke at the 360iDev conference in Denver.  You can follow him on Twitter at http://twitter.com/balanon.

1045-1100 Coffee Break

1100-1145

Dom Sagolla (US)

Market Your App Through Social Media
Marketing your app is usually a second thought to most developers and designers, but it takes a community of people to market an app using social media. As a co-creator of Twitter, and author of the upcoming book “140 Characters: A Style Guide for the Short Form“, Dom Sagolla will describe a unique approach to marketing software.


Dom Sagolla (US)
Dom Sagolla helped create Twitter in 2006, and shipped his first book this October. He is the founder of DollarApp, developing applications for iPhone in San Francisco. He is also co-founder and host of iPhoneDevCamp, an international, not-for-profit developer community.
Dom has been an engineer in research and development at HP Laboratories, the MIT Media Lab, and Adobe Systems. He’s contributed Open Source at such startups as Macromedia, Odeo, and Dom.net, has shipped applications such as Dreamweaver and the Adobe Creative Suite, and delivered platforms such as Twitter, Adobe Flash, and AIR.

1145-1230

Nathan Eror (US)

Using Core Animation to Build Complex and Attractive Interfaces
Core Animation plays an integral role in the iPhone user interface and is responsible for much of its intuitiveness. Careful use of animation can make even an average app a joy to use. In this session you will learn how to effectively apply the features of Core Animation in your own apps. After a brief introduction to the principles behind Core Animation, you will learn how it is used in UIKit. Then, we will dig into the meat of Core Animation and how to use it effectively. Through multiple code examples, you will learn how to tame some of the complexities of the Core Animation API. By the end of this session, you will be comfortable with Core Animation, and your apps will run more smoothly and be more visually appealing.


Nathan Eror (US)
Nathan is living a dream as the founder of iPhone game studio Free Time Studios. He has been building iPhone apps since the initial release of the SDK and has nearly 10 years of experience developing software. In that time he has worked on various projects from developer tools to graphics toolkits to web apps. He lives in Houston, TX where he is the co-organizer of the iPhone Developer Meetup group and is very active in the software development community and the high tech startup scene.

  Keynotes

1230-1300

 
Mike Lee (US)

Software engineers, like all engineers, have tremendous power of the world around them
Mike will point how much like Neo in the Matrix we really are, and give examples of using that power by showing algorithms for things like "being awesome" and "conquering the fear of death." Finally, He will bring it around to the fact that great power carries great responsibility, and will give real world examples of creating positive change in people's lives using the power of engineering.


Mike Lee (US)
Mike Lee, the World’s Toughest Programmer, has worked on some of the best known titles on the App Store, including Obama '08 and Tap Tap Revenge. Prior to iPhone, Mike worked on the Apple Design Award- winning Delicious Library 2. Mike is known by his blog, his books, and his often irreverent, but always inspirational presentations. Mike is originally from Honolulu, currently lives in Silicon Valley, California, and has been seen on twitter as ©bmf.

1300-1430 Lunch Break

1430-1500


Joe Pezzillo (US)

From the trenches: Key Lessons from Enterprise iPhone
Having spent the last 9 months developing iPhone apps for a Fortune 100 financial services company, Joe Pezzillo will present several key lessons learned, from both technical and project management perspectives.

Getronics, a KPN company, helps you define your mobile strategy

Joe Pezzillo (US)
Joe Pezzillo is the Co-Founder of Push IO LLC and the founder of Metafy LLC, a Boulder, Colorado based software boutique currently developing a suite of prototype iPhone applications for a Fortune 100 financial services company. In addition to pioneering work in internet radio and managing several start ups, Joe spent three years as a researcher at the Apple Electronic Media Lab in the mid 90s. 

1500-1530


Victor Bergen Henegouwen (NL)

Device orientated scoping - How to determine what your App should do and how it should work
Victor shows a peek inside the process of scoping for the iPhone. This device is so different from a normal laptop that your scope for your App should be different too. Users expect, and right they are, device related user interfaces. The screen is so much smaller, 3G and the processor in your phone are so much slower, and connection to the internet is not sure.Just a few facts which make clear that designing a program for a device as the iPhone is not at all the same as building a website.  If your company wants to bring out a new App this is the keynote you should see!

Victor Bergen Henegouwen (NL)
Victor Bergen Henegouwen is the CEO of Guppies in the Dark; a small iPhone development company in Amsterdam. Although his education is a classic technical one, his experience in the field of design and fashion is more important. He combines technology and daily human interest to build the best Apps for customers.

1530-1600 Coffee Break

1600-1700










Nial Murphu (UK)








Daniel Erasmus (NL)

The iCE09 Amsterdam wrap up – the challenge for both developers and enterprises

(I) The Mobile Internet at risk of a meltdown – why the mobile broadband business model needs a new network strategy (16.00 – 16.30)
The success of mobile broadband is transforming the mobile operator business model. But its very success is leading to financial challenges for mobile operators as mobile internet applications use more and more capacity, and with that cripple the opportunity for application providers.  Operators need to adopt new network strategies integrating mobile and WiFi networks with a seamless experience.

Niall Murphy (UK)
Niall is a successful entrepreneur in the mobile internet.  He co-founded The Cloud with George Polk in the United Kingdom in 2003, and developed the business into Europe's largest public WiFi network providing a mobile internet experiences across 12 European markets, including the UK, Germany, Switzerland, Austria, The Netherlands, Denmark, Norway, Sweden and Finland.  Niall is now a non-executive director of The Cloud.  The Cloud has been providing an integrated WiFi service for all iPhone users in the UK and he has recently completed a detailed analysis of mobile wireless broadband access trends and the implications on the mobile operator business case.

(II) The iCE09 Amsterdam wrap up – the challenge for both developers and enterprises (16.30 – 17.00)

The explosive growth of mobile applications is setting the stage for mobile applications as a key area of innovation in the new decade dawning just a few months from now. However the primary path to mobile application deployment is usually through mobile platform-specific application developer programs—and with seven major mobile ecosystems—Android, Apple, BlackBerry, BREW, Symbian, webOS, and Windows Mobile—the cost and complexity is daunting. And it is that triple web, PC, and mobile focus that is currently under-leveraged by the collective mobile and PC industries, and which holds rich opportunities going forward.

Getronics, a KPN company, helps you define your mobile strategy

Daniel Erasmus, SA/NL
Please see keynote on Thursday 26 November for bio of Daniel Erasmus   

1700 Amsterdam iCE Award  
1715 Close of Conference - Meet up at KPN/Getronics